Workshops All about Linen | Alliance
Alliance provides specialised workshops designed to help fashion and home professionals build solid, actionable knowledge about flax-linen. These sessions are tailored for CSR, buying, sourcing, product development, marketing, sales teams, as well as fashion, design and architecture schools. Delivered by recognised flax experts, each workshop aligns closely with the operational and strategic needs of its audience.
Alliance organises 3 types of workshops entitled ‘Everything you need to know about linen’ in Paris, London and Milan. These workshops are free of charge. They enable employees of fashion and interior design companies and students to acquire a high level of knowledge about flax-linen (its qualities, processing methods, etc.). In addition to this knowledge, the programme enables professionals to familiarise themselves with the tools and methods used to trace and promote European flax through its two certifications, Masters of FLAX FIBRE™ and Masters of LINEN™.
3 workshops ‘Everything you need to know about linen’
Each workshop is led by a flax-linen expert and offers a programme tailored to the needs of the participants.
Workshop #1 :
Expertise & Sustainable transition
The content of this workshop has been specially designed for CSR, purchasing, sourcing, product and marketing teams.
The goal of this workshop is to understand how European flax promotes sustainable transition in the fashion and home furnishings industries by offering them distinctive values.
Duration : Half day / Free of charge
Maximum participants: 15
On the agenda for this ‘Expertise & Sustainable Transition’ workshop:
- News from Alliance for European Flax-Linen and Hemp
- Flax cultivation in Europe: expertise, production, environmental footprint
- Key figures: economy, markets, trends
- Presentation of the Masters of FLAX FIBRE™ and Masters of LINEN™ certifications
- Digital traceability: the TextileGenesis™ platform
- The latest innovations in certified flax textiles
Workshop #2 :
Sales & Customer Experience
An operational module for conveying key messages to the sales teams of fashion and home brands.
Duration : Half day / Free of charge
Maximum participants: 15
On the agenda for this ‘Sales & Customer Experience’ workshop:
- Developing customer sales arguments
- The added value of European flax in a collection
- Examples of product showcasing and merchandising
- Presentation of brand case studies
Workshop #3 :
Introduction to the world of European flax
Alliance is very active in fashion, architecture and design schools, passing on knowledge about flax-linen to younger generations. That is why Alliance has created a workshop dedicated to discovering the advantages of flax-linen in terms of its uses and environmental issues.
Partnerships with European creative schools
Alliance also collaborates with leading European schools to introduce the talents of tomorrow to flax fibre:
- France: Institut Français de la Mode (IFM), École Boulle, ENSCI
- Italy: Istituto Marangoni, SDA Bocconi, Politecnico di Milano
- United Kingdom: Chelsea College of Art and Design
Duration : Half day / Free of charge
Maximum participants: 20
These educational projects enable students to stand out and develop visible creative concepts, allowing them to be identified by professionals in the creative world.
Want to join the Alliance's Flax-linen workshops?
Alliance's ‘All About Linen’ workshops are held several times a year, by invitation or at the request of fashion and decoration brands and fashion, interior architecture and design schools.
The sessions are provided free of charge, with a maximum of 15 to 20 people depending on the topics and locations. The workshops take place in person at the Alliance's premises in Paris, London and Milan, or via videoconference.
Contact Alliance to participate in or organise a workshop ‘Everything you need to know about flax’.
Interested in one of our flax-linen workshops?
To participate in a ‘Everything You Need to Know About Linen’ workshop or organise a customised workshop, please complete this form, explaining your request to Alliance in a few lines. As a reminder, these workshops are reserved for fashion and decoration brands and students at design schools.
