Alliance elevates Certification Standards with Digital Traceability Powered by TextileGenesis™-Lectra Group

The Alliance for European Flax & Hemp is taking a major step forward in sustainability and transparency by integrating digital traceability into its Masters of FLAX FIBRE™ and Masters of LINEN™ certifications, in partnership with TextileGenesis™, a subsidiary of the Lectra Group.

The collaboration will deploy the Flax-Linen Traceability Platform – European Certified Fibres to Retail, a blockchain-inspired solution that strengthens the integrity and authenticity of European flax and linen.

This innovation makes digital traceability a mandatory and fully integrated component of both certifications, reinforcing trust in the supply chain and allowing brands to demonstrate the certified origin of their products.