Les Grands Gestes du Lin : an exclusive operation at the BHV department store from 3 May to 8 June 2025

From May 3 to June 8, in the heart of the BHV department store, a large-scale operation is taking place to celebrate European Flax-Linen. The event "Les Grands Gestes du Lin", showcases the material in a whole new way, from XXL plant sculptures to some 100 brands and 900 products for Fashion, Accessories and Decoration.

An immersive, experiential and spectacular operation that proves that Flax-Linen is a “piece of nature”, and an infinite source of inspiration for all creations!