Masters of FLAX FIBRE™ & Masters of LINEN™ Certifications

Our certifications provide proof: they guarantee the European origin, practices and traceability of Flax - Linen (and, in the future, textile Hemp). Without solid proof, brands hesitate and consumer confidence declines.

What is the practical use of this? Certification answers three simple questions that are essential for the textile, clothing and home industry and the end market:

• Origin: where does it come from?

• Method: how was it done (supervised practices)?

• Traceability: Can we track the product from the field to the finished product?

In practice, this protects the industry from ambiguity and greenwashing and gives brands concrete and proven arguments.

Why is this changing now? Pressure is mounting on four fronts:

• Demand for proof (labels, transparency, consumer vigilance).

• Stricter regulations (EU + international).

• Sharp increase in certification requests: need for more readable, consistent and robust labels.

• Proliferation of labels/certifications: Greenwashing/ Logos

INDUSTRY OBJECTIVE: To remain competitive and ahead of the market.