A new scheme for Italy
29 January 2024
- Press release
![Flax strategy in Italy via the Alliance](https://allianceflaxlinenhemp.eu/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBdFVjIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--a6a65bb56cd5f0bc93f76635b4175252ce3c9a12/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RTNKbGMybDZaVjkwYjE5bWFXeHNXd2RwQWxBQ2FRS1dBUT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--02bf15940ddd666c1128fbd1b954a78575ab2097/Nouveau%20dispositif%20Alliance%20Italie.jpg)
29 January 2024
In the context of new climate challenges, consumer expectations and regulations on ecodesign, European Flax-Linen is leveraging the sustainable transition in fashion and lifestyle.
The Alliance is strengthening its position in Italy with a new representative: Giusy Bettoni.
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