The Alliance for European Flax-Linen & Hemp is accelerating its sustainable transformation trajectory

The Alliance is announcing its 2025 action plan for the Fashion and Home markets during the upcoming Milano Unica (4-6 February 2025) and Première Vision (11-13 February 2025) trade fairs. Committed to collectively implementing its strategic priorities of innovation, creation and sustainable development, the Alliance's holistic strategy now fully addresses the socio-environmental issues and regulations required to meet the challenge of the sustainable transition and to achieve its stated objective of making European Flax-Linen and Hemp the preferred sustainable fibres worldwide.