The Alliance offers two certifications dedicated to flax-linen, Masters of FLAX FIBRE™ (ex-European Flax™) and Masters of LINEN™ guaranteeing the origin of the fibre and its traceability along the value chain. An asset for companies and brands aiming to achieve a sustainable transformation.
Today, compliance, transparency, and responsible sourcing are proving a clear challenge for the textile sector.
Traceability is the backbone of the fashion industry's future, because it allows us to see, measure and improve every stage of the supply chain. In short, it gives brands the means to create with a clear conscience and consumers the opportunity to make informed choices...
Turning data into action, waste into resources: that's the challenge! Traceability becomes the essential bridge between ambition and responsibility. But without the right tools, the road to transparency is full of pitfalls.
After three years of experimentation and co-construction with all the players involved, the Alliance, building on the robust foundations provided by its Masters of LINEN™ and Masters of FLAX FIBRE™ (ex-European Flax™) certifications, has co-developed with TextileGenesis™ an innovative solution: a digital linen traceability platform, enabling certified fibres to be rigorously tracked from their production to the finished product :
Linen traceability platform
From European certified fibres to the point of sale
by TextileGenesis™ - Lectra
This digital platform tracks certified materials from fibre to point of sale via a tokenised Fibercoins™ blockchain system.
Fibercoins™, created by TextileGenesis™, correspond to digital tokens transferred onto the blockchain. They are equivalent to a precise volume of certified fibre and provide a transparent digital fingerprint by tracking the fibre throughout its journey through the supply chain.
The Masters of FLAX FIBRE™ (ex-European Flax™) and Masters of LINEN™ certifications, whose standards are audited by a third-party certification body, will become inseparable from the digital traceability provided by these new secure tokens and the blockchai system.
The result is an unfalsifiable digital fingerprint that guarantees the origin of the materials used.
How does it really work?
Every stage and every production site is precisely mapped.
Masters of FLAX FIBRE™ (ex-European Flax) and Masters of LINEN™ certifications are directly integrated into the system, with standards controlled by a third-party organisation.
Proof of origin is provided at all times, ensuring total transparency.
With this digital traceability solution, European fashion is taking a decisive step towards more responsible production and greater trust between brands and consumers.
This innovation reinforces the Alliance's commitment to a more sustainable textile sector that complies with European regulations, especially the CSRD reporting (2024) and the Digital Product Passport (2027).
The launch of the linen traceability platform for the upstream industry will take place in April 2025, and for brands in May 2025.
The Alliance offers two certifications of origin and traceability dedicated to flax-linen. These certifications, Masters of FLAX FIBRE™ (ex- European Flax™) and Masters of LINEN™, are now harmonised under the ‘Masters of’ identity, to the benefit of revised and strengthened standards.
The Masters of FLAX FIBRE™ (ex-European Flax™) and Masters of LINEN™ certifications guarantee the origin of the fibre and its traceability in the value chain. An asset for companies and brands with a view to sustainable transformation.
The European flax industry -through the Alliance- has anticipated these challenges and addresses the need to trace the origin of the raw material and the production process through its certifications dedicated to flax : Masters of FLAX FIBRE™ (ex-European Flax™) and Masters of LINEN™, two genuine agro-industrial brands.
These certifications provide guarantees of origin and traceability as well as an assurance of environmental and social responsibility. They rely on specific, evidence-based arguments that can also be used as marketing channels by companies that obtain them.
For brands that rely on value chains certified using one of these two certifications, the Alliance has developed marketing support services (content, trainings, merchandising, the flax-linen field trips, etc.) to promote the marketing of certifications and to have a leverage effect on sales of certified flax-linen products. A convergence between the brand's DNA storytelling and our story proving.
Masters of FLAX FIBRE™ (ex-European Flax™) has become the must-have passport to premium European flax fibre, while Masters of LINEN™ supports a sustainable European textile dynamic.
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