How to label my Masters of FLAX FIBRE™ certified products?

Only Masters of FLAX FIBRE™ certified products can be labelled as such.

All types of communication, labelling, use of the logo and claims around the Masters of FLAX FIBRE™ certification must comply with the criteria of the Masters of FLAX FIBRE™ Graphic Charter and be approved by the Alliance prior to publication.

Labelling my certified products as a Masters of FLAX FIBRE™ certified company

Masters of FLAX FIBRE™ certified companies are allowed to label their certified products (semi-finished and finished) once they:

1. Complete, sign and return the Trademark Use Authorisation Agreement (TUAA) and the Company Profile  to the Alliance only takes effect once certification has been obtained.
2. Obtained a Masters of FLAX FIBRE™ certificate from the certification body.
3. Download the Masters of FLAX FIBRE™ marketing tools, including logo and Graphic Charter, from your Business Space on the Alliance website.
4. Submit all communication projects (labels, brochures, website, etc.) to the Alliance for verification and validation. 

Labelling my Masters of FLAX FIBRE™ products certified as a brand or a retailer

For a brand or a retailer, the certification requirements for finished products depend on their value chain. In some cases, they must be certified according to the Masters of FLAX FIBRE™ standard and undergo annual audits (see Certification procedure).

Brands and retailers may use the Masters of FLAX FIBRE™ logo and tools in their communication and marketing, provided that they have:

1. Verified the certification of their tier 1 suppliers from the certified companies directory.
2. Verified the certification of their purchased products on the invoice (see How to verify that a product is Masters of FLAX FIBRE™ certified?).
3. Contacted the Alliance for full information on certification and to provide proof of certification for their products.
4. Completed, signed and returned the trademark use agreement (TUAA) and the Company Profile to the Alliance.
5. Received the Masters of FLAX FIBRE™ marketing tools (including logo and graphic charter) sent by the Alliance.
6. Submitted all their communication projects (labels, POS communication, brochures, website, etc.) to the Alliance for verification and approval prior to publication.
7. Sent the Alliance proof of certification for their products each year, either on invoices or via the digital traceability platform.
   Confidential information on invoices, such as prices, can be hidden.