CELC becomes Alliance for European Flax-Linen & Hemp

CELC becomes Alliance for European Flax-Linen & Hemp

Today, the European Confederation for Flax and Hemp is unveiling in january 2023 its new visual identity and name: Alliance for European Flax-Linen & Hemp.

The European Flax-Linen and Hemp industries are organizing their development around a strengthened team with a clear mission: expanding the entire industry while making European Flax-Linen and Hemp the preferred sustainable premium fibers worlwilde.

New name and new visual identity of the CELC

The new name in English clearly embodies the organization’s international ambition. The Alliance for European Flax-Linen & Hemp reflects the solidarity of an industry with European roots which brings together the entire value chain around a common goal: making European Flax-Linen and Hemp the preferred sustainable premium fibers worldwide.

The new identity is accompanied by a new logo, which creates a visual connection between the identity and values of the Alliance for European Flax-Linen & Hemp: a field in the shape of a hexagon with lines representing creative and orderly fibers that stand for expertise and innovation throughout the value chain.

The new brand exemplifies confirmed values

In addition to visual changes, the new brand exemplifies confirmed values that reflect both the principles guiding our joint actions over the past few years and our strong future ambitions.

This new identity reflects the collective efforts begun one year ago that will help clearly position European Flax-Linen and Hemp on the international stage. Alliance for European Flax-Linen & Hemp is showing itself to be open to the world, and an innovative, creative, and sustainable industry, whose goal is to turn European Flax-Linen and Hemp into the preferred premium sustainable fibers worldwide.

• Be United by drawing on the diversity of Alliance’s members, sharing a common passion, sharing knowledge and supporting each link of the value chain in a cooperative spirit.
• Connect tradition and innovation to place innovation at the heart of operations by transferring knowledge and expertise with the goal of improving them.
• Radiate respect while committing to respecting people and planet in all our actions.
• Remain proof-obsessed to continue to build on scientifically proven evidence.

More information on the change of identity of the CELC in the press release to download at the bottom of the page.