2021 European Flax-Linen Barometer

The 2021 Flax-Linen Barometer underscores the increasing popularity of linen in fashion, despite the 2020 pandemic. The number of designers presenting at least one linen item has increased by 49%. In 2020, there were 25% more “linen” keyword searches than in 2019. Consumers were mainly motivated by linen’s lightness, comfort, freshness and style. This trend is seen in Europe and China, where one in four people prefer linen.