The Alliance is launching All About Linen, a new workshop programme aimed at brands. Through this initiative, the agro-industrial organisation aims to amplify the visibility of European Linen and to encourage more fashion and home decor brands to use the European Flax™ Linen fibre.
In the context of climate change, changing consumer expectations, and regulations on eco-design, European Linen is positioned within sustainable transition, particularly within the fashion and home decor industries.
By its workshops, the Alliance aims to provide brands with guidance by delivering essential messages such as key economic indicators of European Linen or its own missions, ambitions, and updates as an organisation. This information is crucial for heads of CSR, Innovation, or Style departments within fashion and lifestyle brands and groups.
The Alliance's objective is also to convey to brands the benefits of using certified fibres, European Flax™ or Masters of Linen™, in their collections; two genuine European-origin brand sectors and flax-linen certifications.
The Alliance's goal is also to convey to brands the benefits of using certified fibres, European Flax™ or Masters of Linen™, in their collections; two genuine European-origin brand sectors and flax-linen certifications.
By participating in these new workshops, brands have the opportunity to enhance their knowledge and learn more about the latest textile innovations with Linen. The Alliance also offers them the opportunity to discover European Flax™ and Masters of Linen certifications, as well as the processes to obtain them for certifying their products. They can also discover the systemic CSR approach of the two Alliance's certifications and put themselves in relation to their finished products or the development of future collections. With these unique "workshops", the Alliance informs, advises, and presents its ambitious trajectory through its two certifications.
For further information, contact: lthouverez@allianceflaxlinenhemp.eu
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