Linen will blow you away at La Samaritaine Paris

01 February 2023

  • Press release
Samaritaine, Naked Paris campaign

For the first time, The Alliance for Flax- Linen & Hemp (formerly the CELC) is partnering with La Samaritaine as part of the exciting “Naked Paris” campaign from February 15-May 9, 2023. A tribute to nature, to plants, to all living things, to material in a scene that is all about hair, the optical illusion of flax fiber challenges the concepts of texture and what is natural.