All About Linen: Launch of the 2026 Workshops

April 01, 2026

Held in London and Milan, the All About Linen workshops are designed to educate and train professionals in the fashion and home sectors by providing them with practical insights and concrete solutions to support their sustainable transition.

The Alliance is offering workshops tailored to help fashion brands strengthen their credibility and accelerate their differentiation. It provides them with a robust, contemporary and distinctive framework of tools and services to enhance their performance and impact within their markets.

Content of the workshops:

Key developments in the European flax-linen and hemp sectors, along with practical solutions.
Sharing of major advances in the European flax-linen and hemp trajectory, implemented by the industry collective and supported by the Alliance.

The aim is to equip fashion brands with clear, actionable solutions to help them stand out to their customers:

Efficiency (tools, methods, best practices)
Credibility (evidence, guarantees, controlled discourse)
Compliance (requirements and standards)
Impact (perceived value, trust, conversion)

Workshops with Alliance experts (of your choice):

Communication and marketing
Design and sourcing
Digital traceability and certification

All About Linen Workshops 2026 :
14 April - London
16 April - Milan
Additional workshop dates across Europe will be announced shortly.

Tree workshop formats structuring the Alliance’s offering:

A format dedicated to expertise and sustainable transition. It is aimed particularly at teams involved in CSR and product strategies, enabling them to understand the role of European linen in evolving towards more sustainable product models.
A format focused on sales and customer experience, offering a practical approach to help sales teams communicate the key benefits of European linen more effectively.
A more introductory format designed to raise awareness among students and emerging creatives about the many qualities of European linen. This module explores the various uses of linen and addresses the environmental challenges associated with its cultivation.
This programme forms part of the Alliance’s mission to pass on knowledge to younger generations.

All About Linen: Launch of the 2026 Workshops

Content of the workshops:

Tree workshop formats structuring the Alliance’s offering:

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