EDITO : Cultivating inspiration

11 July 2023

  • Linen

A tremendous range of possibilities is opening up for flax and hemp in this period of environmental and societal transformation. The Alliance du Lin et du Chanvre Européens (ex-CELC) has been pioneering these issues for over 15 years...

The flax industry unveils its new website
copyright Alliance N. Kiaïe

A new website aimed at all players and lovers of European flax and hemp

Nouveau site web Alliance copyright Alliance S. Randé

Today’s period of deep transformation, both demanding and inspiring, has opened up an entire world of new opportunities for European Flax and Hemp. It has inspired us to wonder about how we can create and innovate to promote current and future societal, environmental and economic growth.

The Alliance for European Flax-Linen & Hemp (formerly CELC) has over 15 years of experience on these issues. We have broken new ground and we have learned. We have placed these challenges at the heart of our path of improvement and transformation in order to anticipate and support new consumer aspirations and regulatory changes.

The new location is intended for all fans and professionals working with European Flax and Hemp. It presents an invaluable opportunity to learn about the latest developments in our fibres, flax professions and expertise. You can learn about experts’ perspectives on creation and innovation as well as our textile markets : fashion, lifestyle, high performance technical materials and co-products valorisation. As the only reference for professionals in our European industry, the space also provides various tools (directories, sourcing, etc.), analyses and scientific and economic studies which we use for continued improvement. It tells the story of our fibres’ remarkable properties, about the industry’s strategic projects and everything related to our certifications European Flax™ and Masters of Linen™, which underpin our legitimacy.

Le nouveau site de l'Alliance, pour cultiver l'inspiration avec le lin et le chanvre
Site Alliance : promotion fibres propriétés remarquables copyright Alliance - Nouta Kiaïe
Site Alliance : promouvoir le Lin et le Chanvre Européens copyright Alliance Nouta Kiaïe
Nouveau site Alliance, espace partage expertises copyright Alliance Nouta Kiaïe

In this space, we share our expertises and Alliance's European members on how to create an environment that bolsters industry momentum by fulfilling a triple mission: informing members, industry, brands and consumers, supporting the European ecosystem and European expertise, and promoting European Flax and Hemp. 

The new location is intended for all fans and professionals working with European Flax and Hemp. It presents an invaluable opportunity to learn about the latest developments in our fibres, flax professions and expertise. You can learn about experts’ perspectives on creation and innovation as well as our textile markets : fashion, lifestyle, high performance technical materials and co-products valorisation. As the only reference for professionals in our European industry, the space also provides various tools (directories, sourcing, etc.), analyses and scientific and economic studies which we use for continued improvement. It tells the story of our fibres’ remarkable properties, about the industry’s strategic projects and everything related to our certifications European Flax™ and Masters of Linen™, which underpin our legitimacy. In this space, we share our expertises and Alliance's European members on how to create an environment that bolsters industry momentum by fulfilling a triple mission: informing members, industry, brands and consumers, supporting the European ecosystem and European expertise, and promoting European Flax and Hemp. 

We have always believed that innovation and environmental protection require a scientific approach to evidence and rigour when it comes to language. We keep this guidance in mind as we focus on four key values: teamwork, connecting tradition and innovation, cultivating respect for people and planet, and maintaining our focus on scientific evidence. We wrote these pages with this idea in mind, hoping to share our passion for these fibres and to turn European Flax and Hemp into the most preferred fibres worldwide. 

The team at the Alliance for European Flax-Linen and Hemp

Edito nouveau site Internet Alliance copyright Alliance S. Randé

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