04 July 2023
In June, European linen has collaborated with BHV Marais into Partie de campagne's event. It's an opportunity to breathe a sigh of relief and to combine the aspirations of new consumers with more sustainable purchases that have less impact on the environment.
Among the fashion, accessories and home decor items on offer at the 'beau bazar', linen was a particular favourite. It was featured in airy shirts, lightweight T-shirts, dresses, skirts and trousers, as well as superb table linen for lunchtime.
Here's a look back at this event in the department stores', which promoted the expertise of several Alliance members and the premium quality of European linen.
François Azambourg, Légèretés Manifestes (Manifest Lightnesses) - MAD Paris, 2023
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