Tagwalk 2025 survey: Linen confirms its place in fashion and luxury houses

May 19, 2025

Linen, long associated with casual summer fashion, is undergoing a real evolution. The study carried out by the Tagwalk platform for the Alliance reveals the growing importance of this creative fibre in the collections of major international fashion brands.

An analysis of the catwalks of 60 international brands shows that linen is increasingly present, bold and valued in the world of top-of-the-range ready-to-wear.

Linen, now a must-have material

Linen continues to make headway on the catwalks. Its use is changing: it is moving away from the summer or casual register to take on sophisticated, structured and even couture pieces.

Linen is making a name for itself in both women's and men's collections. It's also making a name for itself for autumn-winter, thanks to innovative blends with wool, cashmere and cotton. Brands such as Zegna, Louis Vuitton and Chloé are confirming this trend.

Linen fibre at the crossroads of creativity and sustainable fashion

As well as its styling potential, linen is attractive thanks to its environmental properties: grown in Western Europe (mostly in France), linen fibre produced in Europe benefits from the Masters of FLAX FIBRE™ and Masters of LINEN™ labels, guarantees of the industry's expertise and traceability.

A sustained industry dynamic

With more areas cultivated in 10 years, the growth of the sector accompanies the growing demand of the fashion sector.
The Tagwalk 2025 study reinforces the role of linen in a more responsible and innovative textile industry.

Visit our media library to Download Survey

Read also


  • A key role for European Flax-Linen at Future Fabrics Expo 2025

    Read more
    • Fashion
    • Home

    Les Grands Gestes du Lin: celebrating European Flax-Linen with the BHV

    Read more
  • Proposte 2025: a showcase of excellence for linen weavers certified Masters of Linen
    Proposte
    • Home
    • Linen

    Proposte 2025, a showcase of excellence in European linen certified Masters of LINEN™

    Read more
  • Flax-Linen, a plant fibre that inspires creativity

    Read more
  • 39th edition of the Hyères Fashion Festival

    Hyères Fashion Festival, certified European Linen boosts the catwalk

    Read more
  • Design Parade 2025 Finalists
    © Ania Martchenko - Antonin Simon Giraudet

    Design Parade 2025 : 7 Projects Reinventing European Flax-Linen

    Read more