European Flax-Linen is at the heart of BHV Marais' values
The Alliance is a BHV Marais' faithful partner. The organisation works with the department store on immersive projects such as the Linen Pop Up store for the "Cap à l'Ouest" (heading west) campaign. All ways of promoting the functional and environmental properties of this 100% plant-based material.
![European Flax-Linen at BHV Marais](https://allianceflaxlinenhemp.eu/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBcGtoIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--41a5b2587c675b11120e86211b67097b3063c57a/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RTNKbGMybDZaVjkwYjE5bWFXeHNXd2RwQWxBQ2FRS1dBUT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--02bf15940ddd666c1128fbd1b954a78575ab2097/Lin%20europeen%20BHV%20Marais%20Model.jpg)